NISSAN might be a company making product since it is especially fashioned and engineered for the Indian market and is being worked on a lot, to increase the company’s exposure to the vast number of Indian customers. The model is carefully crafted by executing concepts from three Japanese models and is blended with improvisations required for an Indian consumer.
The biggest eye-catcher about this car is the huge grille in the front, famed by BMW these days and gives the car a rich look. Infact, the MAGNITE was planned to be a Datsun, but was taken by NISSAN.
The new NISSAN is expected to launch on December 2nd, priced from ₹5.5 to ₹9.5 lakh. The car comes with L-shaped LED Daytime Running Lights (DRL), sleek headlamps with light saber style turn indicators and integrated sculpted body side cladding made with diamond cut alloy designs. The car is a 5-seater and contains a 1.0-liter naturally aspirated petrol engine (from the Triber) with a new 1.0-liter turbocharged motor.
Some of the NISSAN MAGNITE rivals or considerable alternatives for a buyer include the Kia Sonet, Hyundai Venue, Maruti Suzuki Vitara Brezza, Toyota Urban Cruiser, Tata Nexon, Mahindra XUV300, Ford EcoSport and the upcoming Renault Kiger.
This model is in fact NISSAN’s first product in the lucrative sub-four meter SUV segment and to compete with well-developed cars of the kind in the Indian market, the company has taken special care in designing and pricing it way lower than the competitors to peak the sales.
In conclusion, even though the car offers a peppy turbo-petrol motor and a voluminous inside, they could’ve improved in the high-speed ride and focused on the quality of the interior than the features. The prices are really competitive but appear to be in that way due to the customer trust on NISSAN’s rivals as the company has failed to build that relationship with the Indian consumers. With the low prices and extra features offered by the car, you might have to adjust with the cabin which is decently big but not as spacious as the sitting space. The company has no option but to get it right with the launch of this car. They need to understand this thoroughly and have worked on it after realizing the consequences they will face with the failure of this car. An investment in a sale-increaser for the company seems like a good decision as they might do everything in their power to build trust and reputation, thus making themselves a heavy competitor in the Indian market to the bigger companies.
Nissan Magnite Features:
- Exterior dimensions – 3994 x 1758 x 1572
- Petrol-only Engine
- The Gearbox is the standard 5-speed manual put together with CVT.
- Safety aspect: rear parking sensors, hill launch control, dual front airbags, ABS with EBD, and electronic stability control.
- The interior is completely directed towards modernity and the luxury of the customer containing an air purifier, a wireless phone charger, ambient lighting, cruise control, 360-degree camera, and an 8-inch touch screen infotainment system with Android Auto and Apple CarPlay.